Checking out the Ray Gun magazine covers (1992-1999), and I still believe they're pretty relevant and timeless. This typographic experimentation came from the culture and time of the 90's, deconstructing rigid organization of grids with an ironically controlled sense of chaos. More intuition than logic, more right than left brain, it definitely created another way of executing design. I still try to find that balance of both left and right brain activity while designing, and when it is achieved in the work, I still never feel that it is finished but I am confident with where it ends at that point and can move on excited for the next challenge ahead of me. Most of these covers were done by Chris Ashworth and David Carson.
What I like most about the design of these covers—and maybe this reason also gives way to their branding— is that the typographic design creates a fluid connection with the image/subject matter that is unique but identifiably relative. For example, the Jane's Addiction cover, there is an atmosphere the type creates that absolutely feels like an extension of the band's personality. When you compare it to the Bjork or Radiohead covers, there's an understanding that there is no set formula of design for these covers but an interpretation of the content for that issue.
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